For creators without representation and talent agencies without in-house legal, there is an inherently uneven playing field when it comes to deal negotiation.
The job of corporate counsel is to protect the brand’s best interests. This applies across the board, from liability to usage. When they’re spending thousands on a 10-second video, you better believe they’re going to squeeze as much juice out of that proverbial orange as they can.
It’s done in subtle ways, and often buried in legal language foreign to those without a formal legal education.
This is where I step in.
Before starting my own firm, I worked in corporate law. I represented large corporations in complex, 8-figure commercial transactions. I know when risk is being allocated in an unfair manner, when a provision could unnecessarily restrict a client’s ability to earn a living, and how to push back when necessary.
I don’t mean to imply that there’s anything nefarious going on here. Counsel for these brands are simply doing their job and protecting their clients’ best interests.
I just can’t stand unfairness. And it does not feel fair or right to me that creators are entering into unfavorable deals every day because they don’t have an attorney on their side - especially when the other side of that deal has a whole team of them.
Having someone in your corner who understands both sides of the table can make such a huge difference for creators negotiating brand deals.